I am on a mission to help adults transform their health & wellness at any age.
Hi, My name is Bruce. I am a certified exercise physiologist. I have over 33+ years of experience having competed in many bodybuilding competition.
About Me
I have dedicated my entire career and adult life to the fitness industry. From training young athletes to working with adults helping them regain their strength. I’ve come a long way.
Having my foot in each field has put me in the unique position to understand how to create effective training that build strength and confidence AND are orthopedically safe.
Over the past decade, I have developed my specialization in the adult fitness and helping them rebuild themselves.
All of this experience and education has made me re-imagine fitness. I aim to help my clients realize that training can be such an incredible way to fall in love with movement and realize what our bodies can achieve.
Let's work together to be a better version of yourself.
Certifications and Achievements
Here, I’ve mentioned few of my certifications and achievements I’ve had over years.
Bachelor of Science in Exercise Science, Springfield College, MA
Certified Strength and Conditioning Specialists, (NSCA)
Tactical Strength and Conditioning Facilitator, (NSCA)
Certified Golf Fitness Instructor (Titleist Performance Institute - TPI)
Basic Cardiac Dysrhythmia, (EKG) Certification
Kettle Bell Concepts Certification, Level 1 and 2
Mat Pilates Certification
Emergency Medical Technician Certificate
Youth Fitness Specialists, (IYCA)
Youth Speed Agility Level 1, (IYCA)
Youth Nutrition Specialist, (IYCA)
Youth High School Strength Coach Certified
My Story
The Early Years
My training journey began when I was 12. I was bullied at school, yep that’s true, and it was a tough time for me. My older sister, a competitive bodybuilder, became my savior. She used to take me to the gym with her, introducing me to the world of weight training. Although she says that I hated it, but I don't remember saying that.
High School to College
By the time I was 16, I was all into fitness. I loved the bodybuilding magazines and always dreamt of a career in health and fitness, so i went for a degree in it. Landed my first job as a trainer at the YMCA. I was also training as a bodybuilder, competed in my first show at 22. Did a lot of competitions after that.
The Turning Point
I was interested in going to medical school to become a cardiologist. However, I chose to stay in the fitness industry, realizing my true passion was helping others achieve their health goals through exercise.
Building My Career
I started working for Equinox as a training manager while running my own in-home training business at Athletes-Etc. While working with young athletes, I noticed their parents often struggled with health issues, some were not in shape, but always wanted to start training. So I started training the athletes as well as their parents. That’s kind of how I got myself into adult fitness.
Going All In Senior Fitness
Over the years, I transitioned into more adult fitness. Now Post-Covid, I started shifting towards online training because that’s how it was during the pandemic.
That’s kind of how my story goes on, from being bullied as a 12-year old to becoming an expert in fitness. I have come a long way. Now I think that this bullying could have turned me into a bully as well, and I wouldn’t be here where I am right now. But I embraced it and understood what it did to me and used it motivate myself.
Let’s take action and find something that works for you!
Over a 35 year career I've helped over 1000 people regain their Strength and improve their quality of life.
As we age, our strength start starts declining and pain starts mounting up, interfering with the quality of life. I have helped older people rebuild themselves, stay strong, improve balance & mobility and live a more confident life.
FREE! 14-Day Trial
Try out a free 14 day program with pre-built exercise plan for you. The program is designed to introduce you to a healthier lifestyle with twice-a-week workout session to boost your strength.
Bone Strong Wellness Program (One-on-One)
With this program, you get my personalized attention and custom workout plans according to your needs. Get personalized assessment and continuous support, train with me from anywhere in the world with the convenience of training from your home or any location.
Bone Strong Wellness Program (Group)
In these small group programs, you get structured workout plans that are suitable for everyone in the group. Stay motivated and accountable with the awesome community and improve your health and wellness in a supportive group environment.
It’s easy to get started!
Schedule your first Assessment.
Choose your plan.
Enjoy Strength!
See what people say about training with me.
"Bruce is fantastic. He creates customized workouts that help me get in great shape and excellent health. I love that he works in cardio with the strength routines to make the workouts efficient. Finally, I play sports and am injured occasionally, and he builds workouts around the injuries and then exercises to help rehab when it is time to work back up in strength. Love Bruce! Highly recommend. 👍👍"
"Fully recommend Athletes-Etc!
My oldest son sprained his ankle and Bruce got him back on the court. My youngest also trained with Bruce and, after getting injured his senior year, Bruce modified his program to keep him working.
Bruce has a way of getting my boys in the gym and working on healthier versions of themselves. If you’re serious about your sport or exercise routine, Athletes-Etc is well worth it!!"
"I have been an athlete my whole life and continued my athletic career into college. I started going to Bruce when I would come home during my breaks. He has made workouts for me which have not only benefited my athletic performance but overall kept me in great shape. His plans can be directed towards a specific sport or overall any target area you want to focus on. He has also sent me plans for when I’m at school and want to continue with his training. I have seen more benefits from the workouts he has given me than any workout I have done during my college lifts. I continue to train with Bruce whenever I am home!"
"I ruptured my achilles a few years ago at 46. Bruce helped me get my mobility and strength back. I continue to work with him. Bruce will set up your workouts around what you want to accomplish. I’ll be working with him for a long time."
"As a college lacrosse player, I started training with Bruce my sophomore year and continued through my first pregnancy. Bruce designed specific workouts for lacrosse and adjusted them when I became a long-distance runner. I’ve finished four marathons and six half marathons, and Bruce helped me stay healthy during my pregnancy with appropriate modifications.
Bruce pushed me to be better, ensuring everything was done correctly to avoid injuries. My husband also trained with Bruce for his Ironman races. We owe it all to Bruce!"
"My husband and I have worked with Bruce on and off for 15 years.
He is fantastic at helping athletes in good times and bad.He is exceptionally important to us when we work through various injuries, or have a new physical goal. His knowledge of care protocols, modified exercise, targeted strength training as part of physical therapy plans help speed up our recovery and set us up for long-term health.
All this, plus a great personality that helps us move past pain and hinderances. Quite simply, Bruce is the best!"
Let’s take your health more seriously!
Ready to transform your health? Sign up for a program today and start feeling stronger, healthier, and more energetic!